Meet Our Staff

Jo Hall- Chief Executive Officer


Jo has a passion for the wool industry, having grown up on a wool and beef property in southern NSW, and has spent most of her working life in various facets of the industry.

Jo joined WoolProducers Australia as the Animal Health and Welfare Policy Director in February 2011 and was appointed as CEO in December 2014. Prior to that Jo worked for AgForce Queensland as the Sheep & Wool Policy Director.


Jo has represented the wool industry at state, national and international levels throughout her career across a range of issues affecting the industry.

Jo has worked in wool production, on-farm testing and shearing sheds across NSW and has a degree in Agribusiness from the University of Sydney.

Ashley Cooper – Policy Manager

Ashley studied a Bachelor of Agricultural Science at the University of Queensland. While undertaking his studies, he worked in education and policy for AgForce Queensland.

Ashley left AgForce to pursue studies in Veterinary Science, but decided that his passion lay in agricultural policy. After ending his studies, he worked as a Policy Officer with GrainGrowers and in July 2018, joined WoolProducers as the Policy Manager.

WoolProducers urges growers to vote 1.5% in WoolPoll

MEDIA RELEASE WoolProducers are recommending to levy payers to vote 1.5% in this year's WoolPoll. This will provide Australian Wool Innovation (AWI) with enough money to continue their work on behalf of industry and invest in necessary new projects.

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WoolPoll levy options lack logic

MEDIA RELEASE WoolProducers is disappointed in the 2018 WoolPoll levy options put forward by the board of AWI. It is inappropriate that the body in receipt of the compulsory levy is the only one who can decide the options for shareholders while also being able to lobby for a particular option during the WoolPoll process.

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