Meet Our Staff

Jo Hall- Chief Executive Officer


Jo has a passion for the wool industry, having grown up on a wool and beef property in southern NSW, and has spent most of her working life in various facets of the industry.

Jo joined WoolProducers Australia as the Animal Health and Welfare Policy Director in February 2011 and was appointed as CEO in December 2014. Prior to that Jo worked for AgForce Queensland as the Sheep & Wool Policy Director.


Jo has represented the wool industry at state, national and international levels throughout her career across a range of issues affecting the industry.

Jo has worked in wool production, on-farm testing and shearing sheds across NSW and has a degree in Agribusiness from the University of Sydney.

Ashley Cooper – Policy Manager

Ashley studied a Bachelor of Agricultural Science at the University of Queensland. While undertaking his studies, he worked in education and policy for AgForce Queensland.

Ashley left AgForce to pursue studies in Veterinary Science, but decided that his passion lay in agricultural policy. After ending his studies, he worked as a Policy Officer with GrainGrowers and in July 2018, joined WoolProducers as the Policy Manager.

WoolProducers Australia committed to Foot and Mouth Disease Preparedness

WoolProducers Australia (WPA) continues to strengthen its commitment to Foot and Mouth Disease (FMD) preparedness on behalf of the Australian wool industry. Mr Ashley Cooper, WPA Policy Manager has recently returned from a FMD course in Nepal. WPA is seeking applications to attend courses in March, 2019.

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WoolProducers announces new leadership team

WoolProducers Australia welcomes Edward Storey as President, and Steve Harrison as Vice President, after their election at WPA's AGM last week.

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