Meet Our Directors

Edward Storey – President

Edward, a fourth generation wool producer, runs an 8000 head super-fine merino flock with his wife, Nicki and their three children just outside of Yass, NSW. Carrying an Economics degree from Sydney University, and Chairman of the NSW Farmers Association Wool Advisory Committee Ed provides significant insight into the wool industry and how it will look in the future.

Independent Director

Steve Harrison – Vice President

Steve lives in Gippsland, Victoria with his wife and three daughters. Steve owns Bindawarra Merino Stud and runs a successful commercial sheep flock of 4000 ewes. Steve is a Life Member of the Gippsland Sheep Breeders Association and has been a VFF Livestock Councillor for a number of years with the VFF Livestock Group.  He was appointed an independent WoolProducers director in 2011.

Independent Director

Tasmanian Farmers and Graziers Association

Victorian Farmers Federation

Joe Keynes

Joe is a fifth generation farmer from South Australia. He runs a family business, Keyneton Station with his wife Sally, brother Graham and sister in law Melanie. The business operates across 6800 ha of mostly grazing country at Keyneton, located in the eastern Mount Lofty Ranges and in the South East, South Australia principally grazing Merino sheep, Angus cattle and first-cross lambs. Joe is the current President of Livestock SA, elected in September 2017.

Representing Livestock SA

Matt Bartlett

Matt is a third generation wool producer based near Gore in South East Queensland. Together with his parents, David and Sandy and his wife, Jessica and daughter, Sarah they run 18,000 17-19 micron merino wethers. Carrying a business degree and joining WoolProducers from AgForce Queensland’s Sheep and Wool Board, Matt is passionate about wool and is looking forward to what the future holds for the industry.

Representing AgForce Queensland

Steve McGuire

Steve runs a commercial merino flock with his wife Andrea and their children Jane and Toby. Steve’s property, Tourgarup, is located at Kojonup in the Great Southern region of Western Australia. Steve joined WoolProducers in 2017 as the delegate from the WA Farmers Livestock Council, of which he is the Vice-President. Steve has been involved actively with WA Farmers for 5 years.

Representing WA Farmers

NSW Farmers

John Hassell

John and his wife Michelle run a mixed farming enterprise, comprising cropping and merino ewes, 200km SE of Perth between Pingelly and Wickepin. John has been an active member of WA Farmers for about 15 years at a zone and state level. He was a member of the APVMA advisory board and a member of the board of the CBH group.

Independent Director

Stacey Lugsdin

Stacey is a commercial wool producer from Hay in south western NSW.  Stacey manages the family’s self-replacing Merino enterprise which averages 19-20 micron.  Stacey’s husband Ian and their six children are all involved in various parts of the family businesses: Lugsdin Farming, Lugsdin Toyota and Hay Motors.  Stacey has a passion for genetic improvement in their flock to produce a product that is sustainable both economically and environmentally for future generations.

Independent Director

Submission to the Senate Select Committee on Financial Technology and Regulatory Technology

FinTech, RegTech and AgTech provide substantial opportunities for Australia’s wool industry through digital and financial innovations that could lead to transformational efficiencies for businesses throughout the wool industry pipeline. WoolProducers supports the opportunities outlined in the issues paper for Australia to prepare for and take advantage of potential benefits that can be achieved through opportunistic approaches to development of these technologies. These opportunities may be either incremental or transformational in nature, and will require sufficient support so that industry can reap the rewards of positive innovation in X-Tech.

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WoolProducers AGM – New director welcomed

The WoolProducers AGM was held on 14 November, 2019 where new independent director, Mrs Stacey Lugsdin, was welcomed to the WoolProducers board of directors. Mrs Lugsdin is a woolgrower from Hay, NSW and has completed both the Australian Institute of Company Directors and Australian Rural Leadership programs.

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